Honda registered Honda e trademark or heralded electric vehicle brand

[Global Network Comprehensive Report] According to the automotive media HybridCars.com reported on February 20, Honda recently submitted a trademark application called Honda e in Switzerland and the European Union. This move is considered to be a sign that Honda has fully entered the field of electric vehicles. In addition, its Urban EV mass production version will be unveiled at the 2019 Geneva Motor Show.


There are two possibilities for the brand name Honda e. One possibility is that Honda is preparing for a brand new electric car sub-brand, or that Honda e will at least become the name of a new model. However, outside speculation is more inclined to sub-brands, because many automakers around the world have adopted similar naming schemes for similar electric vehicle series, such as: Audi e-tron, BMW i, Mercedes-Benz EQ series.

Although it is not too early for Honda to start in the field of energy vehicles, Honda's remote plug-in hybrid Clarity PHEV has indeed achieved success overseas. In addition, the Honda Urban EV production version will be unveiled at the 2019 Geneva Motor Show. This year's auto show is expected to become the largest energy vehicle launch event in history.

Read Also: Honda will revive two mini-block cars: HONDA GORILLA Gorilla and DAX!

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